07-09-2007, 03:11 PM
Apparently, EA doesn't make enough money.
Starting with NCAA Football 08, EA will have multiple Acheivements for the 360 version that will be sponsored by Ford and Old Spice. Just heard on G4. I really didn't think they could sell out anymore than they have ... apparently, I was wrong.
07-09-2007, 04:49 PM
They had no choice. The disaster that was the PS3 launch is killing them. It's from an report (http://www.joystiq.com/2007/01/25/soft-ps3-sales-spell-trouble-for-ea-others/) back in January and considering how poor sales were as late as May game publishers I think it is still applicable. A company like EA needs to find a way to make up that revenue elsewhere.
But according to Bank of America, soft PS3 sales not only spell trouble for Sony but for the many third-party publishers supporting the platform, namely EA. Based on recent channel checks at 50 stores, 78% had PS3s in stock. Hence, "disappointing PS3 hardware sales are an incremental negative for all the game publishers." So much, in fact, that 2007 publisher stocks could take a substantial dive this year as 21% of their total expected revenues were pinned on the PS3.