This is part of it but they aren’t respected down the field. Even the other teams, coordinators and players are saying it. They are daring him to beat them deep.
When you are facing the best running QB in the history of the NFL, and one of the best running games in the history of the NFL, what would you defend? Even if he threw like Aaron Rodgers teams would still sell out against the run. He'd burn them for it but they would have no choice.