Why would any site post the “odds” for a specific game or playoff outcome if not to influence or encourage betting in some form or another?
Oh yeah, “entertainment value.”
As for what they get out of it (beyond the obvious membership or ad revenue) I don’t know, nor do you.
BTW, I don’t care if they get a kickback from a gambling site. Nor do I care if people bet on sports. Not my business.
I just think it is naive to believe that a site that spends so much time, energy and money to crunch as much data as they do is doing it just for the fans.
You can believe otherwise, I won’t hold it against you.