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New Era's "Local Market" hats

Moose Milligan

By Moose Milligan
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Moose Milligan Hangout Grand Counsel

Moose Milligan

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Not sure if anyone saw this yesterday.  New Era (who I hate for having to have their logo emblazoned on the side of every MLB hat) released these terrible "Local Market" hats.  Basically they were standard on-field MLB hats with the team logo but littered with other things that are special local to the area such as area codes, popular food local to the city, buildings, or anything else that the city is known for.  For example, the Orioles hat had 410, 443, a crab and Edgar Allen Poe and some other stuff in addition to the regular cartoon bird.  

new-era-localized-orioles-cap-1621975259

 

The Braves hat apparently had a UFO on it and no one knows why.  Some people were saying it was for ATLiens, the Outkast album.  Tampa Bay had their area codes but oddly enough not the area code for where their stadium is located.

Someone at New Era had to have lost their job over this, they were terrible. They didn't last online for even a day before people roasted them, New Era ended up pulling them down.

https://sports.yahoo.com/new-era-mlb-local-market-caps-mlb-twitter-001629228.html

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DrungoHazewood Hangout Grand Counsel

DrungoHazewood

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Clearly targeted at a demographic that's different from 99.99% of baseball fans.  Also perhaps humans in general. 

That was probably the point.  Someone in MLB's front office suggested that New Era make some hats that will appeal to the youths, maybe even those urban kids that listen to that rap music. Need more of them as baseball fans.

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SteveA Hangout Grand Counsel

SteveA

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5 minutes ago, DrungoHazewood said:

Clearly targeted at a demographic that's different from 99.99% of baseball fans.  Also perhaps humans in general. 

That was probably the point.  Someone in MLB's front office suggested that New Era make some hats that will appeal to the youths, maybe even those urban kids that listen to that rap music. Need more of them as baseball fans.

It's amusing.   Yes, there are some areas where certain young people have self-labelled their regional pride using their area code, such as The 757.

But to go from that fact to somehow thinking that putting 6 area codes lined up in two columns on a hat to represent a region might resonate with people is just kind of bizarre.

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