MASN TV viewership has big increase

[Going Underground]

 

The surprising AL East champion Baltimore Orioles surged 65% on MASN up to a 4.23 rating, while the Cincinnati Reds were also up 65% to a 4.74 on Bally Sports Ohio.

 

Rangers, Pirates, Orioles, Reds post biggest local MLB viewership increases
https://awfulannouncing.com/ratings/rangers-pirates-orioles-reds-biggest-local-mlb-increases-2023-season.html

Edited October 18, 2023 by Going Underground

[waroriole]

Great. I feel very confident this will be directed towards improvement of the team and not straight into the owner’s son’s pocket. 

[Frobby]

So does a 4.23 local rating mean that 4.23% of local viewers are watching the Orioles?   Or does the number signify something else?

Looka like ratings used to be higher.

[Sports Guy]

3 minutes ago, waroriole said:

Great. I feel very confident this will be directed towards improvement of the team and not straight into the owner’s son’s pocket. 

I don’t believe that this is the way you feel.

[Going Underground]

8 minutes ago, Frobby said:

So does a 4.23 local rating mean that 4.23% of local viewers are watching the Orioles?   Or does the number signify something else?

Looka like ratings used to be higher.

Nationals had the third lowest local viewers watching the game against other programming. 

MLB Regional Sports Networks See 7% Gain For 2023 Season
https://www.forbes.com/sites/maurybrown/2023/10/05/mlb-regional-sports-networks-see-7-gain-for-2023-season/

[dystopia]

Team does well, people watch. Shocking. 

[Aglets]

I bet the attendance at OPACY went up too!

[Frobby]

8 minutes ago, Aglets said:

I bet the attendance at OPACY went up too!

Not by 65%.  Slackers.  

[dzorange]

2 hours ago, Frobby said:

So does a 4.23 local rating mean that 4.23% of local viewers are watching the Orioles?   Or does the number signify something else?

Looka like ratings used to be higher.

One ratings point is equal to 1% of households with televisions. Baltimore has 1,119,480 TV households. So 4.23 rating should be equivalent to 47,354 household viewership.

TV ratings have been continually decreasing for years and years across the board. 47,354 might not seem that high, but there's 162 games in a season and I'm not sure how many games per year the typical fan watches. It also doesn't include out of market viewership as well as streaming.

Edited October 18, 2023 by dzorange

[ChipTait]

I wonder how many (more) folks would tune in if they were to simulcast one game per week on OTA television?

[SemperFi]

1 hour ago, dzorange said:

One ratings point is equal to 1% of households with televisions. Baltimore has 1,119,480 TV households. So 4.23 rating should be equivalent to 47,354 household viewership.

TV ratings have been continually decreasing for years and years across the board. 47,354 might not seem that high, but there's 162 games in a season and I'm not sure how many games per year the typical fan watches. It also doesn't include out of market viewership as well as streaming.

Yes, but remember that is just the Baltimore defined TV market which is just 10 counties, MASN's reach is much larger but obviously viewership falls off the further from Baltimore.  I would also guess advertising is taking a big hit or at least in flux-before streaming/MLB package it was a easily targeted, relatively narrow audience (males 18-34) which matches perfectly with beer.   Those are also the most likely to stream or use the MLB package and are not exposed to most ads hence increased in game ads ie gambling.  Unfortunately for MASN cable skews to a much less desirable demographic.

[Can_of_corn]

1 minute ago, SemperFi said:

Yes, but remember that is just the Baltimore defined TV market which is just 10 counties, MASN's reach is much larger but obviously viewership falls off the further from Baltimore.  I would also guess advertising is taking a big hit or at least in flux-before streaming/MLB package it was a easily targeted, relatively narrow audience (males 18-34) which matches perfectly with beer.   Those are also the most likely to stream or use the MLB package and are not exposed to most ads hence increased in game ads ie gambling.  Unfortunately for MASN cable skews to a much less desirable demographic.

I think it's more online gambling these days than beer.

[SemperFi]

5 minutes ago, Can_of_corn said:

I think it's more online gambling these days than beer.

Agreed, that's why I say in flux.  I'm MLB package so I don't see all the ads but noticed much more in-game ads-it's much easier to tell (or sell) a 10 second gambling story than a comparable consumer market ad. 

[Number5]

The last voice on the National Beer commercial sounds like Chuck Thompson.

[Malike]

1 hour ago, SemperFi said:

Agreed, that's why I say in flux.  I'm MLB package so I don't see all the ads but noticed much more in-game ads-it's much easier to tell (or sell) a 10 second gambling story than a comparable consumer market ad. 

 

1 hour ago, Can_of_corn said:

I think it's more online gambling these days than beer.

I stream the games out of the market. Let me introduce you guys to Jay. We're like best friends now and I know every word he's going to say for the entire 30 seconds.