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Season Ticket Prices Going Up

OrangeJerseys

By OrangeJerseys
in Orioles Talk

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hoosiers Hangout Grand Counsel

hoosiers

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Ah yes. Pricing. Marketing. This is truly the chicken and egg issue of it all. Income per attendee is a benchmark. But multipliers are a bellwether. The trick is getting income per attendee up and increasing percentage of attendees, on a predictable basis to allow for proper staffing and minimal waste. And producing the appropriate on-field results to keep attendance up through out the entire season. And how much investment in the team produces diminishing results on the bottom line. It is a much more difficult math problem than you would initially suspect. and I do not see that the Orioles have effectively be ahead on this curve until recently. I do see a whole lot less knee jerk management through the Orioles organization over the last five years.

In 2012, our attendance benefited from an improved team, the statues and the incredibly generous promotions with deep price discounts during the playoff drive. Those statues and the accompanying ceremonies were awesome and add nicely to the OPACY experience. I expect the statues cost some pretty good coin.

In 2013, with increased attendance, no statues, no deep discount promotions, no creativity from the marketing department for August and September games. It is like the marketing department took the entire year off.

Anyway, that's a part of the operation. This starts at the top and I'm not saying PA has to maximize profits to the very last drop, but I think he leaves a lot of $ on the table in the way the business is directed/managed and that clearly hurts the product on the field.

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hoosiers Hangout Grand Counsel

hoosiers

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Bullspit Steve ....I've heard this two or three years ago! Angelos has the money to increase payroll right now if he wants to.

This is another mouthpiece post by an Orioles employee to give Angelos more time to be cheap!

Well, they did do this, didn't they?

Attendance is up from 1.7M and payroll is up for $87M. Not saying the payroll can't go higher, cause I think it can go much higher and PA can still make good $, but payroll has gone up as attendenace has gone up, no?

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TonySoprano Hangout Grand Counsel

TonySoprano

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If they had announced a 10% increase after 2012, there probably would have been less complaining than the 5% increase this week. Lousy timing.

Well, they did do this, didn't they?

Attendance is up from 1.7M and payroll is up for $87M. Not saying the payroll can't go higher, cause I think it can go much higher and PA can still make good $, but payroll has gone up as attendenace has gone up, no?

If you can make the direct correlation between attendance and payroll, particularly during the losing streak, you're better than me.
1997	$54,871,399	3,711,1321998	$70,408,134 	3,684,6501999	$70,818,363 	3,433,1502000	$83,141,198 	3,297,0312001	$74,279,540 	3,094,8412002	$60,493,487 	2,682,4392003	$73,877,500 	2,454,5232004	$51,623,333 	2,744,0182005	$73,914,333 	2,624,7402006	$72,585,582 	2,153,1392007	$93,554,808 	2,164,8222008	$67,196,246 	1,950,0752009	$67,101,666 	1,907,1632010	$81,612,500 	1,733,0182011	$85,304,038 	1,746,4112012	$81,428,499 	2,102,2402013	$91,793,333 	2,357,561
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isestrex Hangout Grand Counsel

isestrex

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If they had announced a 10% increase after 2012, there probably would have been less complaining than the 5% increase this week. Lousy timing.

If you can make the direct correlation between attendance and payroll, particularly during the losing streak, you're better than me.

1997	$54,871,399	3,711,1321998	$70,408,134 	3,684,6501999	$70,818,363 	3,433,1502000	$83,141,198 	3,297,0312001	$74,279,540 	3,094,8412002	$60,493,487 	2,682,4392003	$73,877,500 	2,454,5232004	$51,623,333 	2,744,0182005	$73,914,333 	2,624,7402006	$72,585,582 	2,153,1392007	$93,554,808 	2,164,8222008	$67,196,246 	1,950,0752009	$67,101,666 	1,907,1632010	$81,612,500 	1,733,0182011	$85,304,038 	1,746,4112012	$81,428,499 	2,102,2402013	$91,793,333 	2,357,561

I'm a little surprised that attendance isn't quite as high as it was for the '04-'05 teams, and yet the performance of the team and the payroll far surpasses them. Also, look at that horrible '07 budget with that high investment towards middle relief.. ugh

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hoosiers Hangout Grand Counsel

hoosiers

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If you can make the direct correlation between attendance and payroll, particularly during the losing streak, you're better than me.

Not sure I understand your issue here, you posted earlier that comments were made by our FO that we needed better attendance to drive higher payroll; then you say there is no correlation between payroll and attendance. What is there to analyze?

The Os haven't taken payroll above $94M. Hopefully, the increased attendance from recent years combined with $ from the new TV deal will get payroll to the $100M-$110M neighborhood this year.

Separately, if one starts at $95M and adds $20M for the new MLB contract, $20M for the upper end of the market value of the Os TV rights and $20+M for attendance in the 3.25M neighborhood, I think the Os can support a payroll in the $150M range. Perhaps higher even if attendance gets to 3.7M.

The only thing I can see from the numbers is that the Os haven't take attendance above $95M. Hopefully improved attendance the past few years will result in a higher payroll

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atomic Hangout Grand Counsel

atomic

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All the plan info is up on the site. A little confusing with all these different pricing plans.

http://baltimore.orioles.mlb.com/bal/ticketing/season.jsp

http://baltimore.orioles.mlb.com/bal/downloads/y2014/seating_chart.pdf

I just looked at this and I don't see anywhere how much the 13 game plans cost. To me this is totally confusing. It seems less of a benefit this year ot having season tickets. Last year I had tickets in section 14 and I could buy tickets in that section any game for 32 dollars. It appears that some games could cost me as much as 56 dollars. Well perhaps even more than that as the prices could go up. I think the whole thing is insane. Seems like just because other teams are making bad pricing decisions the Orioles will do so as well.

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eddie83 Hangout Grand Counsel

eddie83

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I just looked at this and I don't see anywhere how much the 13 game plans cost. To me this is totally confusing. It seems less of a benefit this year ot having season tickets. Last year I had tickets in section 14 and I could buy tickets in that section any game for 32 dollars. It appears that some games could cost me as much as 56 dollars. Well perhaps even more than that as the prices could go up. I think the whole thing is insane. Seems like just because other teams are making bad pricing decisions th Orioles will do so as well.

I think you basically have to add them up. Plan B is supposes to be the cheapest 13 game plan. The 13 game plans all have different numbers of value. Classic games etc.

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